Carpenter Hands grew 200%, and ranks #1 with an updated website,
SEO campaign, along with content creation.

Carpenter Hands is a premier residential remodeling contractor specializing in kitchen renovations, bathroom makeovers, and whole-home transformations. With decades of craftsmanship experience, they've built a reputation for quality workmanship and customer satisfaction throughout the local market.

Search Engine Optimization (SEO)

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Content Creation

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Website Design & Development

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Case Study: How Carpenter Hands Captured #1 Local Rankings and Achieved 200% Organic Traffic Growth

The Challenge

When Carpenter Hands first reached out to us, they were facing critical digital marketing obstacles that were limiting their growth potential:

Key Issues:

  • Invisible Online Presence: Despite excellent craftsmanship, they were virtually unfindable in local search results

  • Outdated Website: Their existing site failed to showcase their work quality and convert visitors into leads

  • Local Competition: Larger remodeling companies were dominating search results and capturing potential customers

  • Inconsistent Lead Flow: Business relied heavily on word-of-mouth, creating unpredictable revenue streams

The disconnect between their exceptional work quality and online visibility was preventing them from reaching homeowners actively searching for remodeling services.

Our Strategic Approach

After analyzing their market position and competitive landscape, we implemented a comprehensive digital strategy focused on local dominance:

1. Complete Website Redesign

  • Built a conversion-focused website showcasing their portfolio

  • Implemented mobile-responsive design for on-the-go homeowners

  • Created dedicated landing pages for each service category

  • Integrated customer testimonials and before/after galleries

2. Local SEO Mastery

  • Built consistent NAP (Name, Address, Phone) citations across directories

  • Developed location-specific content targeting neighborhood searches

  • Implemented local schema markup for enhanced search visibility

3. Content Creation Strategy

  • Produced educational blog content about remodeling processes

  • Created service-specific pages targeting high-intent keywords

  • Developed seasonal content around home improvement trends

  • Built resource guides for homeowners planning renovations

4. Technical SEO Foundation

  • Improved site speed and Core Web Vitals scores

  • Enhanced on-page optimization for target keywords

  • Built high-quality backlinks from industry and local sources

  • Optimized for voice search and mobile-first indexing

A digital marketing promotional graphic by Skyline Digital Marketing showing their success with Carpenter Hands, achieving no.1 industry ranking with a 200% increase in organic traffic, featuring a photo of a smiling man, a growth chart, and text highlighting their case study.

Outstanding Results

Our comprehensive approach delivered exceptional results for Carpenter Hands:

Local Map Pack Dominance

  • Achieved #1 ranking in Google Local Map Pack for "remodeler" searches

  • Secured top 3 positions for all major service-related local queries

  • Increased Google Business Profile visibility.

Organic Traffic Explosion

  • 200% increase in organic website traffic within 6 months

  • Significant improvement in local search visibility

  • Higher quality traffic with increased engagement metrics

Business Growth Impact

  • Consistent lead generation replacing word-of-mouth dependency

  • Increased project inquiries from high-value renovation searches

  • Enhanced brand recognition in the local market

  • Improved customer quality and project size

What This Success Means

Carpenter Hands transformation showcases how strategic local SEO and comprehensive digital marketing can revolutionize a traditional contracting business. By combining technical excellence with local search optimization, we were able to:

  • Establish Carpenter Hands as the go-to local remodeling expert

  • Create predictable lead generation independent of referrals

  • Build sustainable competitive advantages in local search

  • Position them for continued growth in the digital marketplace

Ready to achieve similar results for your business?

Contact us today to schedule your discovery call and learn how our comprehensive digital marketing strategies can drive growth for your company.

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