Carpenter Hands grew over 200%, and ranks #1 with an updated website,
SEO campaign, along with content creation.
Carpenter Hands is a premier residential remodeling contractor specializing in kitchen renovations, bathroom makeovers, and whole-home transformations. With decades of craftsmanship experience, they've built a reputation for quality workmanship and customer satisfaction throughout the local market.
Content Creation
Case Study: How Carpenter Hands Captured #1 Local Rankings and Achieved over 200% Organic Traffic Growth
The Challenge
When Carpenter Hands first reached out to us, they were facing critical digital marketing obstacles that were limiting their growth potential:
Key Issues:
Invisible Online Presence: Despite excellent craftsmanship, they were virtually unfindable in local search results
Outdated Website: Their existing site failed to showcase their work quality and convert visitors into leads
Local Competition: Larger remodeling companies were dominating search results and capturing potential customers
Inconsistent Lead Flow: Business relied heavily on word-of-mouth, creating unpredictable revenue streams
The disconnect between their exceptional work quality and online visibility was preventing them from reaching homeowners actively searching for remodeling services.
Our Strategic Approach
After analyzing their market position and competitive landscape, we implemented a comprehensive digital strategy focused on local dominance:
1. Complete Website Redesign
Built a conversion-focused website showcasing their portfolio
Implemented mobile-responsive design for on-the-go homeowners
Created dedicated landing pages for each service category
Integrated customer testimonials and before/after galleries
2. Local SEO Mastery
Built consistent NAP (Name, Address, Phone) citations across directories
Developed location-specific content targeting neighborhood searches
Implemented local schema markup for enhanced search visibility
3. Content Creation Strategy
Produced educational blog content about remodeling processes
Created service-specific pages targeting high-intent keywords
Developed seasonal content around home improvement trends
Built resource guides for homeowners planning renovations
4. Technical SEO Foundation
Improved site speed and Core Web Vitals scores
Enhanced on-page optimization for target keywords
Built high-quality backlinks from industry and local sources
Optimized for voice search and mobile-first indexing
Outstanding Results
Our comprehensive approach delivered exceptional results for Carpenter Hands:
Local Map Pack Dominance
Achieved #1 ranking in Google Local Map Pack for "remodeler" searches
Secured top 3 positions for all major service-related local queries
Increased Google Business Profile visibility.
Organic Traffic Explosion
200% increase in organic website traffic within 6 months
Significant improvement in local search visibility
Higher quality traffic with increased engagement metrics
Business Growth Impact
Consistent lead generation replacing word-of-mouth dependency
Increased project inquiries from high-value renovation searches
Enhanced brand recognition in the local market
Improved customer quality and project size
What This Success Means
Carpenter Hands transformation showcases how strategic local SEO and comprehensive digital marketing can revolutionize a traditional contracting business. By combining technical excellence with local search optimization, we were able to:
Establish Carpenter Hands as the go-to local remodeling expert
Create predictable lead generation independent of referrals
Build sustainable competitive advantages in local search
Position them for continued growth in the digital marketplace
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