Learn more about the Skyline team and how we help you achieve your business goals.

Kruz McCollum

Owner / Founder

(864) 774-0069 | ext. 1
Kruz@SkylineDigital.Marketing

Visual Timeline:

• 2010: Began Deep Dive into IT Architecture (Age 7)

• 2012: Developed First Professional Website (Age 9)

• 2017: Offered Position with National Security Agency (NSA)

• 2018: Pivoted Expertise to Digital Marketing & SEO

• 2024: Founded Skyline Digital Marketing

Introduction

As the Founder of Skyline Digital Marketing, Kruz embodies the core principle that the most effective marketing strategies are built upon a foundation of impeccable technical execution. His professional journey is a unique convergence of elite-level cybersecurity expertise and a data-driven passion for generating business growth, providing Skyline's clients with an unparalleled strategic advantage.

A Foundation in Technology

Kruz's career in technology was not a choice but a calling. From a young age, his innate curiosity drove him to deconstruct complex systems to understand their inner workings. This passion quickly evolved from a childhood hobby into a professional pursuit. He began learning the fundamentals of IT and internet architecture around 2010, at just seven years old, and developed his first professional website in 2012.

Recognizing that a true understanding of technology required mastering its security, he dedicated himself to the field of cybersecurity. Over 13 years, he cultivated a deep expertise in operating systems, network infrastructure, advanced coding, and ethical hacking, establishing himself as a formidable talent in the international tech community.

A Portfolio of Technical Achievements

Kruz's proficiency is demonstrated not just by his experience, but by a portfolio of significant real-world accomplishments.

Vulnerability Disclosures: His research and skills led him to discover and responsibly disclose critical security vulnerabilities in the infrastructure of some of the world's most prominent technology corporations, including:

• Google Cloud

• Amazon Web Services (AWS)

• IBM

• NFO & OVH (Global Hosting Providers)

• Netgear, TP-Link, Huawei, & D-Link

Proprietary Software Development: Beyond identifying flaws, Kruz architected and developed highly sophisticated, proprietary software platforms designed to solve complex digital challenges:

• AI-Powered DDoS Protection: An advanced, machine-learning platform designed to mitigate complex Distributed Denial of Service (DDoS) attacks in real-time, featuring a Web Application Firewall (WAF) to protect both network and application layers.

• Intelligent Browser Emulation: A system capable of deeply emulating human browser behavior to execute complex automated tasks, including solving advanced CAPTCHA challenges.

• Internet-Scale Intelligence Platform: A mass scanning and scraping engine designed to map the entire internet across all ports. This platform creates a queryable, historical log of device responses, enabling unprecedented insight into infrastructural changes and service deployment over time.

• Advanced Software Authentication System: A novel security system for Windows-based software that utilizes multi-layered protection, including LSB encrypted steganography and unique, hardware-bound encryption keys. This allowed for secure, offline authentication and seamless user access.

The Strategic Pivot to Digital Marketing

In 2017, this caliber of work attracted the attention of the U.S. Department of Defense, leading to an offer to work alongside the National Security Agency (NSA). After careful consideration, Kruz made a pivotal last-minute decision to apply his unique skill set to the private sector, where he saw an opportunity to create a different kind of impact.

His transition into digital marketing began in 2018 while using Search Engine Optimization (SEO) for his own web ventures. He quickly recognized that the marketing industry was rife with technical inefficiencies and that his deep understanding of systems could drive significant business results. He founded a social media marketing company which soon evolved into Skyline, a full-service digital marketing agency. To formalize his marketing expertise, he has earned 12 industry certifications, 10 of which are from Google, ensuring his technical prowess is paired with best-in-class strategic knowledge.

The Skyline Advantage

Kruz's background is the bedrock of Skyline's competitive advantage. For our clients, this translates into tangible, market leading benefits:

• Architectural SEO: We move beyond keywords to engineer your website's technical foundation, ensuring it is structurally perfect for maximum search engine visibility and performance.

• Data Integrity & Advanced Analytics: We build and manage your analytics with a level of precision that ensures every metric you see is accurate, reliable, and actionable. No guesswork.

• Enhanced Security & Reliability: With a cybersecurity expert at the helm, your digital assets are protected by a security first mindset.

• Innovative Problem-Solving: The same analytical approach used to deconstruct global tech infrastructure is now used to find unique, creative, and highly effective growth opportunities for your business.