Meet The
Team
Learn more about the Skyline team and how we help you achieve your business goals.
Ryan Yon
Project Manager
Visual Timeline:
2017: The Foundation of Service: Enlisted in the U.S. Army, focusing on teamwork and mission success.
2019: Proven Leadership & The Pivot to Strategy: Recognized for leadership and awarded the Green to Gold Scholarship to pursue data-driven strategy.
2022: Mastering Data & Analytics: Graduated from Syracuse University with dual degrees in Data Analytics and Policy Studies.
2023: Forging Corporate Strategy: Drove strategy and cybersecurity projects at premier firms like Deloitte, Paramount, and Fiserv.
2025: The Skyline Strategist: Joined Skyline Digital Marketing to lead and execute client growth strategies.
Introduction
As the Project Manager at Skyline Digital Marketing, Ryan Austin Yon operates on a core conviction: a successful marketing campaign is executed like a well-planned military operation. His professional mission is to fuse elite strategic discipline with powerful data analytics to achieve clear, measurable, and decisive victories for clients. Born and raised in Anderson, Ryan combines this mission-oriented mindset with a genuine commitment to treating every client like family, ensuring their business objectives are met with unparalleled focus and integrity.
A Foundation in Leadership & Strategy
Ryan’s journey began not in a server room, but in the service of his country. After growing up in Anderson, he enlisted in the U.S. Army and embraced the technically demanding and operationally vital role of a Light-Wheeled Vehicle Mechanic (91B). In this essential role, he was responsible for the complex systems that keep a unit moving. As a team leader, he guided his soldiers in preparing vehicle fleets for high-stakes scenarios, from deployment training to rapid-response domestic emergencies like Hurricane Florence. This experience forged a leader who understands how to diagnose a complex problem, develop a precise plan, and execute it flawlessly to ensure mission success.
Recognized for his exceptional leadership potential, Ryan was hand-selected by the Division Commander for the highly competitive Green to Gold Active-Duty Option Scholarship, which allowed him to attend Syracuse University. There, he deliberately chose a rigorous dual major in Data Analytics and Policy Studies. This unique combination was designed to create a new kind of strategist—one who not only understands the technical mechanics of data but also grasps its strategic impact on real-world outcomes. This academic chapter was the crucial bridge that connected his field-tested leadership to the world of data-driven business growth.
A Portfolio of Strategic Achievements
Ryan’s expertise is defined by a track record of success in leadership, elite selection, and advanced analytical training.
Technical Leadership & Mission Readiness: As a Maintenance Team Leader, Ryan was responsible for the strategic planning and readiness of vehicle fleets for critical stateside missions, including hurricane and wildfire disaster relief. This role serves as a powerful testament to his capabilities in project management, technical problem-solving, and leading a team toward a critical objective under pressure.
Elite Academic & Professional Selection: His selection by a Division Commander for the Green to Gold Scholarship placed him in the top tier of enlisted soldiers chosen for their leadership potential and academic aptitude. This honor recognized his capacity to apply military leadership principles in a new professional context.
Advanced Strategic & Data Competency: By successfully completing a demanding dual-degree program at Syracuse University's renowned Maxwell School of Citizenship and Public Affairs and the School of Information Studies, Ryan proved his mastery of the complex intersection of data science and strategic implementation.
The Journey to Skyline
After honing his analytical and strategic skills at premier firms like Deloitte, Paramount, and Fiserv, Ryan felt a strong pull to bring his experience back to his roots. Returning home to the Anderson area, he sought a role where his unique background could serve a new mission: helping local businesses thrive. He was looking for a team that valued a disciplined, results-oriented approach and possessed the technical prowess to deliver on its promises.
He found the perfect match in Skyline Digital Marketing. A company that not only leverages a sophisticated, data-driven methodology but also shares his deep commitment to the local community. It provided the ideal environment to apply his global corporate experience to serve Anderson businesses with a world-class standard of excellence.
How My Role Benefits Our Clients
Ryan's distinct background as a military leader and a data analyst provides a powerful advantage to every Skyline client.
Mission-Driven Strategy: Ryan treats a client's business goals as a mission objective. He develops clear, comprehensive, and actionable strategies that are executed with discipline, ensuring every step is purposeful and aligned with the end goal.
Unparalleled Poise & Problem-Solving: Trained to diagnose and solve complex mechanical problems under tight deadlines, Ryan brings a methodical and calm approach to complex marketing challenges. He is an expert at troubleshooting unexpected issues and ensuring a campaign continues to run smoothly.
Data-Backed Decision Making: With a formal education in data analytics, Ryan ensures that every strategy is built on a foundation of solid evidence, not guesswork. This approach maximizes marketing ROI and provides clients with a clear understanding of campaign performance.
A Local Partner with a Global Perspective: Ryan combines his Anderson upbringing and a commitment to personal, family-like relationships with the broad perspective gained from his world travels and military service. This allows him to offer strategies that are both locally relevant and globally informed.
Other Skyline Team Members:
Brett Smith
Website Administrator
Kruz McCollum
Owner / Founder