Firelake Outdoor Recreation
Brought a 40-year legacy business online for the first time, building a digital presence that now generates $12K in organic value every month.
40 Years of Legacy, Zero Online Presence
Firelake has been a beloved local destination for outdoor recreation for four decades—offering fishing, bait shop, paintball, skatepark, and dining all in one place. But they had never had a website.
In an increasingly digital world, they were missing out on an entire generation of customers who search online before visiting. They needed a digital presence that matched their real-world reputation.
From Word-of-Mouth to Search Dominance
We built Firelake's first-ever website from the ground up—a comprehensive platform showcasing all their offerings from fishing and paintball to their restaurant and skatepark.
Combined with strategic SEO targeting local outdoor recreation searches, Firelake now captures customers who would have never discovered them through word-of-mouth alone.
The result? $144K in annual organic value and a 16x return on their investment—proving that even legacy businesses can thrive in the digital age.
Discovery & Strategy
Deep dive into Firelake's diverse offerings—fishing, paintball, skatepark, dining—to create a unified digital strategy that showcases everything they offer.
Website Development
Built a custom website from scratch, designed to highlight each attraction while making it easy for visitors to plan their trip and find essential information.
SEO Implementation
Comprehensive on-page and off-page SEO targeting local searches for fishing, paintball, skateparks, and outdoor dining in the area.
$144K Annual Organic Value
Continuous optimization delivers $12K monthly in organic value—a 16x ROI that keeps growing as their digital presence strengthens.
Legacy Meets Digital
Taking 40 years of reputation and amplifying it online.
The Challenges
- 01. No existing website or digital presence after 40 years
- 02. Multiple diverse offerings to showcase cohesively
- 03. Competing with modern attractions for local search visibility
- 04. Reaching younger demographics who search online first
- 05. Building domain authority from scratch
Our Solutions
- 01. Custom website showcasing all five attractions seamlessly
- 02. Dedicated pages optimized for each service offering
- 03. Local SEO strategy targeting outdoor recreation searches
- 04. Google Business Profile optimization for local visibility
- 05. Off-page SEO to build authority and local citations
Ready to Bring Your Business Online?
Let's discuss how we can build your digital presence from the ground up.
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