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Performance-Driven Campaigns

Pay-Per-Click
Advertising

We create and manage targeted ad campaigns on Google, Bing, and social platforms to drive qualified traffic and maximize your return on ad spend.

Get Your Free PPC Audit

Why PPC Advertising Matters

PPC delivers immediate, measurable results by placing your business directly in front of ready-to-buy customers across Google, Facebook, and beyond.

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Average ROI

Businesses make $2 for every $1 spent on Google Ads on average

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Click on Ads

Of high-intent searches result in clicking on a paid advertisement

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More Conversions

PPC visitors are 50% more likely to convert than organic visitors

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Instant Results

Start driving qualified traffic within 24 hours of campaign launch

Comprehensive Solutions

Our PPC Services

Six core disciplines working together to maximize your advertising ROI and drive qualified traffic.

Google Ads

Dominate search results with expertly managed Google Search, Display, and YouTube campaigns.

Facebook Ads

Reach your ideal audience on Facebook and Instagram with precision-targeted campaigns.

Retargeting

Re-engage visitors who left without converting with strategic remarketing campaigns.

Display Advertising

Build brand awareness with visually compelling display ads across millions of websites.

Shopping Ads

Showcase your products directly in search results with optimized Google Shopping campaigns.

PPC Audits

Comprehensive analysis of your existing campaigns to identify wasted spend and optimization opportunities.

Advantages of Our PPC Services

Comprehensive deliverables designed to maximize your ad spend

Immediate Traffic & Visibility

Unlike SEO, PPC delivers instant results. Your ads go live within hours, putting your business in front of customers actively searching for what you offer.

Precision Audience Targeting

Reach exactly who you want based on demographics, interests, behaviors, and search intent. No wasted impressions on unqualified audiences.

Complete Conversion Tracking

Know exactly which ads, keywords, and audiences drive results. We track every click, call, and conversion to optimize for maximum ROI.

Flexible Budget Control

Set daily and monthly caps, adjust spend in real-time, and scale up or down based on performance. You control exactly what you invest.

Continuous A/B Testing

We constantly test ad copy, landing pages, audiences, and bidding strategies to find the winning combinations that drive the best results.

High-Converting Landing Pages

Optimized landing pages designed to convert visitors into leads and customers. Every click gets the best chance to become revenue.

Frequently Asked Questions

Click on a question to see the answer.

Pay-Per-Click Advertising (PPC)
What is Google Ads management?

We manage all Google Ads campaign types including Search, Display, Shopping, YouTube, and Performance Max. Our team handles keyword research, ad copywriting, bid management, audience targeting, and continuous optimization to maximize your return on ad spend (ROAS).

Do you run Facebook & Instagram Ads?

Yes! We manage full-funnel Meta advertising including awareness campaigns, engagement ads, lead generation, and conversion-focused campaigns. We create compelling ad creatives, build custom audiences, and implement retargeting strategies for maximum ROI.

What about LinkedIn Ads for B2B?

LinkedIn Ads are ideal for B2B marketing. We create targeted campaigns using job title, company size, industry, and seniority targeting. Our strategies include Sponsored Content, Message Ads, and Lead Gen Forms to reach decision-makers in your industry.

What is retargeting/remarketing?

Retargeting shows ads to users who've previously visited your website. We implement pixel tracking, build custom audiences based on user behavior, and create tailored ad sequences to bring visitors back and convert them into customers.

How much should I budget for PPC?

PPC budgets depend on your industry, competition, and goals. We recommend starting with a test budget to gather data, then scaling based on performance. Our team provides budget recommendations during your free consultation based on your specific market.

How do you track PPC performance?

We implement comprehensive conversion tracking including Google Analytics 4, Google Tag Manager, and platform-specific pixels. You'll receive detailed reports showing impressions, clicks, conversions, cost-per-acquisition, and ROAS with full transparency.

Our Services
Contact Us
Monday - Friday 9am - 5pm EST
Anderson, SC, United States
[email protected]
About Us

Skyline Digital Marketing Agency leverages engineering-first methodologies and data-driven strategies to deliver measurable growth.