Privacy Policy

Last Updated: February 21, 2026

Skyline Digital Marketing LLC ("Skyline Digital," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website skylinedigital.marketing (the "Site") or engage with our services.

By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Personal Information You Provide

We collect information you voluntarily provide when you:

• Fill out a contact form or free proposal request
• Subscribe to our newsletter or marketing communications
• Use our free SEO website scanner tool
• Communicate with us via email, phone, or live chat
• Sign up for or log into our client portal (MY SKYLINE)

This may include your name, email address, phone number, company name, website URL, and any other information you choose to provide.

Information Collected Automatically

When you visit our Site, we automatically collect certain technical and usage information, including:

• Device Information: Browser type and version, operating system, device type, screen resolution
• Usage Data: Pages visited, time spent on pages, click paths, scroll depth, referring URL, entry/exit pages
• Network Information: IP address, approximate geographic location, internet service provider
• Session Recordings: We use Microsoft Clarity to record and replay user sessions, including mouse movements, clicks, scrolls, and page interactions. These recordings help us understand how users interact with our Site and improve the user experience. Clarity may also capture keystrokes in form fields. Personal data entered in forms may be masked automatically.

Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect and store information. These include:

• Essential Cookies: Required for the Site to function properly (session management, security)
• Analytics Cookies: Help us understand site traffic and user behavior (e.g., Google Analytics, Microsoft Clarity)
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance across platforms
• Functional Cookies: Remember your preferences and settings

2. How We Use Your Information

We use the information we collect for the following purposes:

• Provide and improve our services: Deliver marketing services, respond to inquiries, process proposals, and manage client accounts
• Communicate with you: Send service-related communications, marketing emails, SEO reports, and follow-up messages
• Analytics and optimization: Analyze website usage patterns, session recordings, and user behavior to improve our Site, content, and services
• Marketing and advertising: Deliver targeted advertisements, retarget visitors across platforms, and measure advertising effectiveness
• Security and fraud prevention: Monitor for suspicious activity, prevent abuse, and protect the security of our Site and systems
• Legal compliance: Comply with applicable laws, regulations, and legal processes

3. Session Recordings & Analytics

We use Microsoft Clarity and Google Analytics to understand how visitors interact with our website. These tools may collect:

• Session recordings (mouse movements, clicks, scrolls, page navigation)
• Heatmaps showing aggregate click and scroll patterns
• Page views, session duration, bounce rates, and traffic sources
• Device type, browser, operating system, and screen size
• Geographic location (city/region level, based on IP address)

Microsoft Clarity may share data with Microsoft for product improvement purposes. For more information, see Microsoft's Privacy Statement.

4. How We Share Your Information

We do not sell your personal information. We may share your data with:

• Service Providers: Third-party companies that help us operate our business (e.g., email delivery via SendGrid, hosting providers, analytics platforms, CRM systems)
• Advertising Partners: Platforms like Google Ads and Meta (Facebook/Instagram) for targeted advertising and remarketing
• Analytics Providers: Microsoft Clarity, Google Analytics, and similar tools for website optimization
• Legal Requirements: When required by law, court order, or government request, or to protect our rights, safety, or property
• Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specifically:

• Contact form submissions and lead data: Retained indefinitely for business relationship management unless you request deletion
• SEO scan results: Retained for up to 12 months
• Analytics data: Retained in accordance with each platform's default retention settings (typically 14-26 months)
• Session recordings: Typically retained for up to 30 days by Microsoft Clarity
• Client account data: Retained for the duration of the business relationship and a reasonable period after termination

6. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data, subject to certain exceptions
• Opt-Out: Unsubscribe from marketing emails using the link in any email, or contact us directly
• Cookie Controls: Manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality.
• Do Not Track: We currently do not respond to "Do Not Track" browser signals, as there is no industry standard for compliance

To exercise any of these rights, contact us at [email protected].

7. Data Security

We implement reasonable technical and organizational safeguards to protect your personal data, including:

• SSL/TLS encryption for all data transmitted to and from our Site
• Secure hosting infrastructure with regular security monitoring
• Access controls limiting who can view personal data
• Regular security assessments and updates

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.

8. Third-Party Links

Our Site may contain links to third-party websites, services, or tools. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will promptly delete it.

10. California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights, including:

• The right to know what personal information we collect and how it is used
• The right to request deletion of your personal information
• The right to opt out of the sale of personal information (we do not sell your data)
• The right to non-discrimination for exercising your privacy rights

To make a request, email us at [email protected] with the subject line "CCPA Request."

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post any changes on this page and update the "Last Updated" date at the top. We encourage you to review this page periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• Phone: (864) 774-0069
• Location: Anderson, SC, United States