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Direct Customer Engagement

Email & SMS
Marketing

We deliver your message directly to customers who want to hear from you, crafting targeted campaigns that nurture leads, drive repeat purchases, and keep your brand top of mind.

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Why Email & SMS Marketing Matter

Direct marketing channels that deliver the highest ROI and engagement rates of any digital strategy.

$0
ROI Per $1 Spent

Email marketing delivers $42 for every $1 invested

0%
SMS Open Rate

Text messages are opened within 3 minutes of delivery

0%
Customer Retention

Of businesses say email is their primary retention channel

0x
Higher Transaction

Email drives 6x higher transaction rates than social media

Direct Marketing Solutions

Our Email & SMS Services

Six core disciplines working together to maximize your direct marketing ROI and customer engagement.

Email Marketing

Strategic email campaigns with compelling design and copy that drive opens, clicks, and conversions.

SMS Marketing

High-impact text message campaigns with 98% open rates for time-sensitive promotions and alerts.

Marketing Automation

Intelligent workflows that trigger based on customer behavior—welcome series, cart recovery, and more.

List Management

Build, segment, and maintain healthy subscriber lists for maximum deliverability and engagement.

Analytics & Reporting

Comprehensive tracking of opens, clicks, conversions, and revenue attribution with actionable insights.

Strategy Consultation

Expert guidance on email/SMS strategy, platform selection, and optimization for your business goals.

Advantages of Our Email & SMS Services

Comprehensive deliverables designed to maximize your direct marketing ROI

Automated Workflows

Set it and forget it campaigns that work 24/7. From welcome sequences to cart abandonment recovery, our automations nurture leads while you sleep.

Advanced Segmentation

Personalized messaging based on behavior, purchase history, and engagement. The right message to the right person at the right time.

Custom Email Design

Beautiful, responsive email templates that look great on any device. On-brand designs that capture attention and drive clicks.

SMS Campaigns

High-impact text messaging with 98% open rates. Time-sensitive promotions, reminders, and alerts that reach customers instantly.

A/B Testing

Optimize every element—subject lines, send times, content, and CTAs. Data-driven testing ensures continuous improvement.

Analytics Dashboard

Track opens, clicks, and conversions in real-time. Monthly reports with actionable insights to optimize performance.

Frequently Asked Questions

Click on a question to see the answer.

Email & SMS Marketing
What types of email campaigns do you create?

We create welcome sequences, promotional campaigns, newsletters, abandoned cart emails, re-engagement campaigns, and transactional emails. Each campaign is designed to nurture leads and drive conversions at every stage of the customer journey.

What is email automation?

Email automation sends targeted messages based on user behavior and triggers. Examples include welcome series for new subscribers, birthday emails, post-purchase follow-ups, and win-back campaigns for inactive customers—all running automatically 24/7.

Which email platforms do you use?

We work with Klaviyo, Mailchimp, HubSpot, ActiveCampaign, and others. We'll recommend the best platform for your business size and needs, or work within your existing setup to maximize its potential.

How does SMS marketing work?

SMS marketing delivers time-sensitive offers, order updates, and promotions directly to customers' phones. With 98% open rates, it's incredibly effective. We ensure compliance with TCPA regulations and build opt-in lists that drive immediate action.

Can you help grow my email list?

Absolutely! We create high-converting opt-in forms, pop-ups, landing pages, and lead magnets. We also implement exit-intent capture and A/B test different offers to maximize subscriber growth.

How do you ensure emails don't go to spam?

We optimize sender reputation through proper authentication (SPF, DKIM, DMARC), maintain clean lists, follow best practices for content, and monitor deliverability metrics. Our goal is maximum inbox placement.

Our Services
Contact Us
Monday - Friday 9am - 5pm EST
Anderson, SC, United States
[email protected]
About Us

Skyline Digital Marketing Agency leverages engineering-first methodologies and data-driven strategies to deliver measurable growth. With expertise rooted in cybersecurity and technical excellence, we transform digital presence into competitive advantage.