Sell More with
Google Shopping Ads

You need a Google Merchant Center account, a product data feed (containing titles, descriptions, prices, images, GTINs, and availability), and a Google Ads account. We handle the entire setup process -- from Merchant Center verification and feed creation to campaign structuring and launch. If you have an existing ecommerce platform like Shopify, WooCommerce, or BigCommerce, we can pull your product data automatically.

We optimize product titles with high-volume search keywords, write compelling descriptions that match buyer intent, ensure images meet Google's quality standards, properly categorize every product using Google's taxonomy, and add custom labels for bid segmentation by margin, bestseller status, or seasonality. A well-optimized feed directly improves ad relevance, Quality Score, and click-through rates -- often reducing CPC while increasing conversions.

Standard Shopping campaigns give you manual control over bids, product groups, and negative keywords within Shopping placements only. Performance Max uses Google's AI to automatically optimize across all Google channels -- Shopping, Search, Display, YouTube, Gmail, and Discover. We typically use both strategically: Standard Shopping for granular control on high-value products and Performance Max for broader reach and incremental conversions.

ROAS varies by industry, product margins, and competition level. Most ecommerce businesses target 3-5x ROAS for Shopping campaigns, though we regularly see 6-10x for well-optimized accounts with strong product-market fit. We establish benchmarks based on your specific category and margin structure, then continuously optimize toward profitable growth targets. Shopping campaigns typically deliver the highest ROAS of any paid advertising channel.

Shopping campaigns can start generating sales within days of launch, since your products appear to buyers who are actively searching. However, meaningful optimization takes 4-8 weeks as we gather conversion data, refine bidding strategies, optimize the feed, and sculpt negative keywords. By month three, campaigns are typically hitting stride with strong, predictable ROAS that we can scale further.

Absolutely. We manage Shopping campaigns for catalogs ranging from dozens to hundreds of thousands of SKUs. For large catalogs, we use advanced segmentation with custom labels, supplemental feeds, feed rules, and automated bid strategies to ensure every product is properly categorized and bid-optimized. Our landing page alignment and product-level performance tracking ensure even massive catalogs deliver profitable results at scale.