WindRiver Companies
Managing a portfolio of 20+ senior care facilities offering assisted living, memory care, and respite care across multiple chains.
Scaling SEO Across 20+ Facilities
WindRiver Companies operates a massive portfolio of 20+ assisted living facilities across multiple chains and regions. Each location needed to rank for hyper-local senior care keywords while maintaining brand consistency.
The senior care industry is intensely competitive, dominated by large national chains. WindRiver needed an organic strategy that could establish market dominance at scale and generate consistent leads across every facility.
Owning the Regional Senior Care Market
Through strategic enterprise SEO and paid advertising, we transformed WindRiver's digital presence into a lead generation powerhouse. The portfolio now generates 56,000 monthly organic visitors across 20+ facilities.
We achieved #1 rankings for high-competition keywords across the entire portfolio, while managing $30K/month in ad spend with a 3.2x ROAS—generating an additional $1.15M annually from paid channels.
The result? $3.3 million in total annual value ($2.15M organic + $1.15M paid) and consistent lead flow across every facility—proving that a combined SEO and paid strategy at scale can dominate even the most competitive markets.
Portfolio Audit & Strategy
Comprehensive analysis of all 20+ facility websites and existing ad accounts, identifying opportunities across both organic and paid channels.
SEO & PPC Foundation
Implemented enterprise-wide SEO optimizations while restructuring paid campaigns with refined targeting, ad copy, and bidding strategies across all locations.
Scaled Paid Performance
Optimized $30K/month in ad spend to achieve 3.2x ROAS, generating $1.15M annually in paid revenue while organic rankings climbed to #1 positions.
$3.3M Total Annual Value
Continuous SEO and PPC optimization delivers $2.15M in organic value plus $1.15M from paid—a combined 6.87x ROI across all channels.
Enterprise-Scale Performance
The metrics that define market dominance in the senior care industry.
The Challenges
- 01. Managing SEO for 20+ individual facility websites simultaneously
- 02. Competing against established national chains for top search positions
- 03. Creating unique, locally-relevant content for each facility
- 04. Maintaining brand consistency while optimizing for local search
- 05. Generating qualified leads consistently across all locations
Our Solutions
- 01. Enterprise SEO framework with centralized strategy and local execution
- 02. Hyper-local content strategy tailored to each facility's market
- 03. Technical SEO audit and optimization across entire portfolio
- 04. Aggressive link building and authority development for each location
- 05. Google Business Profile optimization for all 20+ facilities
Ready to Scale Your Portfolio?
Let's discuss how enterprise SEO can transform your multi-location business.
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