CASE STUDY · WINDRIVER COMPANIES
One strategy for 20+ senior care facilities.
WindRiver Companies operates more than 20 senior care facilities across multiple chains, offering assisted living, memory care and respite care. Each location needed to win hyper-local searches while staying on brand, in a market dominated by national chains.
6.87x ROI- Senior Care
- Multi-location
- SEO + PPC
- total annual value
- $3.3M
- combined ROI, all channels
- 6.87x
- paid ROAS
- 3.2x
- facilities
- 20+
The challenge
- Managing SEO for 20+ individual facility websites at once
- Competing against established national chains for top positions
- Creating unique, locally relevant content for each facility
- Keeping the brand consistent while optimizing for local search
- Generating qualified leads consistently across every location
What we did
- An enterprise SEO framework with central strategy and local execution
- A hyper-local content strategy for each facility's market
- A technical SEO audit and fixes across the entire portfolio
- Link building and authority development for each location
BY THE NUMBERS
Where $3.3M a year comes from.
Total annual value$3.3M
Estimated paid-search cost of organic trafficRevenue from $30K/mo in ad spend
THE APPROACH
How it
came together.
Portfolio audit and strategy
We analyzed all 20+ facility websites and the existing ad accounts to find organic and paid opportunities.
SEO and PPC foundation
Enterprise-wide SEO fixes went live, and paid campaigns were restructured.
Scaled paid performance
We optimized $30K a month in ad spend to a 3.2x ROAS while organic rankings climbed.
Ongoing
Continuous SEO and PPC optimization across the full portfolio.
Organic value is the estimated cost of the same traffic through paid search. Past results don't guarantee future outcomes and vary by market.
Want results like these?
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