Topic research
The questions and searches your customers actually use, sorted by how close they are to buying.
CONTENT MARKETING
Answer the questions your buyers ask.
Articles, guides and landing pages that answer real questions and build authority. Every piece is planned around what your customers search for and written for people first.
Your planContent Marketing
- Topic and keyword plan
- Articles and guides
- Service and landing pages
- On-page SEO
- Performance reporting
Planned around real searchesSkyline
WHAT'S INCLUDED
Everything a content program needs.
Good content starts with knowing what to write. We plan it, write it, publish it and measure what it does.
Editorial calendar
A plan of what we will publish and when, tied to your services, seasons and goals.Articles and guides
Clear, useful pieces, researched and fact-checked, with claims kept honest.Service and landing pages
The pages that turn a reader into a lead, written to explain what you do and who it is for.On-page SEO and links
Titles, headings, schema and internal links set up so each piece supports the pages around it.Performance reporting
Rankings, traffic and leads by piece, so we write more of what works and refresh what doesn't.
WHY CONTENT
The page that answers first gets remembered.
People research before they call. Useful content puts your business in that research, three ways.
- 01
It meets people early
Someone comparing options today is a customer later. A clear answer now keeps your name in the running.
- 02
It builds authority
A body of good pages on one topic tells Google, and readers, that you know the subject well.
- 03
It gets quoted
Direct, well-structured answers are easier for search features and AI answers to pick up and cite.
HOW IT WORKS
Research first. Then write.
- 01
Research
Your customers' questions, the searches behind them and what already ranks.
- 02
Plan
Topics, formats and a calendar, prioritized by what helps your business most.
- 03
Write and publish
Drafts for your review, then publishing with on-page SEO in place.
- 04
Measure and refresh
Monthly reporting, plus updates to pieces that slip or go out of date.
WHO IT FITS
Who it fits.
Content marketing fits businesses whose customers research before they buy.
- Service businesses whose customers compare options before calling
- Companies with expertise that never makes it onto their website
- Brands investing in SEO that need pages worth ranking
- Multi-location businesses that need useful local content for each market
CLIENT RESULT
Content strategy across 20+ facilities.
For WindRiver Companies, content strategy was part of one plan with enterprise SEO and paid advertising, built for every senior care facility in the portfolio.
6.87x ROISenior CareMulti-locationSEO + PPC20+ facilities
WindRiver Companies
Enterprise SEO with local execution for every facility. 56,000 monthly organic visitors across the portfolio.One enterprise SEO framework with local execution for every facility, plus restructured paid campaigns. 56,000 monthly organic visitors across the portfolio.
$3.3Mtotal annual value3.2xpaid ROAS
Organic value is the estimated cost of the same traffic through paid search. Past results don't guarantee future outcomes and vary by market.
FAQ
Questions, answered.
Still have one? Call (864) 774-0069.
Who writes the content?
We research and draft it, then send it to you for review. You know your business best, so we ask for your input on facts and details.
How long until content brings in traffic?
Content builds over time, much like SEO. Most clients see initial improvements in 3 to 4 months, with more significant results in 6 to 12 months.
How do you learn enough about my business to write about it?
We start with your services, your customers and the questions your team hears most. Anything technical or specific to your business goes to you for review before it is published.
Do you guarantee rankings for each article?
No. Nobody controls Google. We commit to useful, well-researched content and honest reporting on how each piece performs. No long-term contracts on marketing services.
Plan content that gets read.
Tell us about your business and customers. We will send a proposal with topics, a publishing plan and a price.