Brand discovery
Your customers, competitors and what you want to be known for, written down before any design starts.
BRANDING & DESIGN
A brand that holds up everywhere.
Logos, color, type and guidelines that hold up from a business card to a billboard. We design the system once, then hand you files and rules your whole team can use.
Your planBranding & Design
- Brand discovery
- Logo and marks
- Color and type
- Brand guidelines
- Files for every use
Scoped per projectSkyline
WHAT'S INCLUDED
Everything a brand needs to stay consistent.
A logo is the start, not the finish. Every brand project covers the pieces that keep you looking the same on every surface.
Logo and marks
A primary logo plus simpler versions for small spaces like favicons, social avatars and embroidery.Color and type
A color palette and typefaces chosen to read well on screens and in print, with contrast checked for accessibility.Brand guidelines
One document that shows how to use the logo, colors, type and photos, so anyone on your team gets it right.Applied designs
Business cards, social templates, email headers or signage designed in the new style, based on what you need first.Files for every use
Print, web and social files in the right formats and sizes, organized so you can find them later.
WHAT MAKES A BRAND WORK
Three tests a brand has to pass.
A good brand is less about taste and more about whether it works in the places your customers see it.
- 01
It reads at any size
On a phone screen, a truck door and a billboard. We test every mark small and large before it is final.
- 02
It looks like you, not a template
Your brand should be hard to confuse with a competitor down the street. Discovery is where that difference gets found.
- 03
Your team can use it
Clear rules and ready-made templates mean the brand stays consistent long after the project ends.
HOW IT WORKS
From first brief to final files.
- 01
Discovery
Your customers, competitors, goals and the places your brand has to show up.
- 02
Concepts
A small set of directions for you to review, each with the reasoning behind it.
- 03
Refine
One direction developed into the full system: logo, color, type and examples.
- 04
Hand-off
Guidelines, templates and every file format your team and vendors need.
WHO IT FITS
Who it fits.
A brand project makes sense when your current look is holding you back or does not exist yet.
- New businesses launching their first brand
- Companies whose logo and colors look different on every channel
- Businesses that have grown past a do-it-yourself logo
- Teams preparing a new website, signage or vehicle wraps
PROOF
Want proof instead of promises?
We would rather show you real work than describe it. Our case studies cover brand launches, local SEO and multi-location campaigns, with the numbers and what we did to get them. Ask about Branding & Design in your free consultation.
FAQ
Questions, answered.
Still have one? Call (864) 774-0069.
Can you refresh our logo instead of starting over?
Yes. If your current logo has recognition worth keeping, we can modernize it and build the missing system around it instead of replacing it.
Do we own the final files?
Yes. When the project is complete you receive the final logo and brand files to use across your business.
What do we need to provide?
Time for a discovery conversation, examples of brands you like and dislike, and feedback at each review. We handle the rest.
Can you apply the new brand to our website?
Yes. Our in-house developers can update your site or build a new one in the new style, so the brand and the website launch together.
Let's build your brand.
Tell us about your business and where your brand needs to show up. We will send a proposal with a scope, a timeline and a price.