Practice-area SEO
In-depth pages for each practice area and location, built for the cases you actually want.
LAW FIRM MARKETING
Win the cases worth winning.
Legal clicks are some of the most expensive on Google. We build practice-area authority and campaigns tuned for qualified cases, with leads tracked by source, and through to signed cases where your intake system allows it.
Example
- car accident lawyer near meYou
- divorce attorney free consultation
- dui lawyer near me
- estate planning attorney
THE CHALLENGE
Why law firm marketing is different.
CostlyCLICKS
Legal keywords are some of the most expensive on Google, so every wasted click adds up fast.
IntakeDECIDES THE CASE
A lead left waiting for a callback may call the next firm. Fast, tracked intake matters as much as the ad.
RulesSHAPE THE COPY
Bar advertising rules limit what a firm can say. Every page and ad has to stay inside them.
WHAT WE DO
A plan built around signed cases.
Four pieces, run together, so every signed client can be traced back to the search or ad that started it.
Ads for qualified cases
Campaigns tuned by case type and location, with negative keywords that filter out clicks that never sign.
Map pack and reviews
Google Business Profile and a review strategy for each office, so you show up when people search nearby.
Intake tracking
Calls, chats and forms tied to their source, and followed through to signed cases where your intake system allows it.
LEAD TRACKING
Know which marketing signs cases.
Calls and forms are tagged with the search, ad or listing that produced them, then followed through intake where your intake system allows it. You see cost per signed case by channel, and we move budget toward what works.
intake-trackingSample
Organic search36%
Google Ads30%
Google Maps22%
Legal directories12%
- New call · Car accidentSource: Google Ads6:40
- Consult request · Estate planningSource: Organic searchForm
CASE STUDIES
See what the work looks like in practice.
Each case study shows where the client started, what we built and what changed. The same playbooks carry across industries.
See all case studies- Two Brothers Garage DoorHome services7.38x ROI
- WindRiver CompaniesSenior care6.87x ROI
- Firelake OutdoorsOutdoor recreation16x ROI
Organic value is the estimated cost of the same traffic through paid search. Past results don't guarantee future outcomes and vary by market.
PRACTICE AREAS
Whatever you practice, people search for it.
- Personal injury
- Family law
- Criminal defense
- Estate planning
- Employment law
- Immigration
- Bankruptcy
- Workers' compensation
- Real estate law
- Business law
FAQ
Questions, answered.
Still have one? Call (864) 774-0069.
How do you handle bar advertising rules?
We follow the advertising rules that apply to your firm and review them with you. We avoid promising outcomes, and you approve every page and ad before it goes live.
Should a law firm run Google Ads or focus on SEO?
Usually both. Ads can bring in leads soon after launch, while practice-area SEO builds a lower-cost source of leads over the following months. Legal clicks are expensive, so we watch cost per signed case closely.
Can you track which cases came from marketing?
Yes. We set up call and form tracking and can connect to many intake and CRM tools, so you see leads, and signed cases where your tools allow it, by source.
Do you work with multi-office firms?
Yes. We build a Google Business Profile and location pages for each office, with practice-area pages that support all of them.
MORE INDUSTRIES
Other markets we know well.
Be found before the listing.
Fill tables. Book rooms.
Turn browsers into buyers.
Get more of the cases you want.
Tell us your practice areas, your markets and the cases you want more of. We will send a plan with budget recommendations.