Audience and targeting
Audiences built from your customers, interests, job titles and locations, plus remarketing to people who already know you.
PAID SOCIAL
Social ads that reach the right people.
Meta, Instagram and LinkedIn campaigns with creative, targeting and tracking handled for you. We start with a test budget, then move spend toward what produces leads and sales.
Your planPaid Social
- Audience and targeting
- Ad creative and copy
- Pixel and conversion tracking
- Testing and optimization
- Monthly reporting
Meta, Instagram and LinkedInSkyline
WHAT'S INCLUDED
Everything a campaign needs to perform.
Good social ads come from the right audience, the right creative and tracking you can trust. We handle all three.
Ad creative
Images, short videos and copy made for each platform and format, with several versions to test.Tracking setup
The Meta pixel, LinkedIn Insight Tag and conversion events set up properly before we spend your budget.Landing pages and lead forms
Lead forms and landing pages that match the ad, so the click turns into a call or a form.Testing and optimization
Audiences, creative and placements tested against each other, with budget moved toward what works.Reporting you can read
What we spent, what it produced and what we are changing next, in plain language every month.
HOW SOCIAL ADS DIFFER
People on social aren't searching.
On Google, people ask for what they need. On social, your ad interrupts a feed. That changes how the work is done.
- 01
Creative does the targeting
The platforms show your ad to the people who respond to it, so the image and first line matter as much as the audience settings.
- 02
Fatigue is real
The same people see your ads again and again. Fresh creative on a regular schedule keeps results from fading.
- 03
Platforms fit different buyers
Meta and Instagram suit most consumer offers. LinkedIn suits B2B, where job title and company matter more than interests.
HOW IT WORKS
Tracking first. Then spend.
- 01
Audit
Your accounts, pixel, past campaigns and competitors, reviewed before we change anything.
- 02
Tracking setup
Pixels, conversion events and lead forms tested so results are measured properly.
- 03
Launch and test
Audiences and creative launched on a test budget and compared against each other.
- 04
Optimize
Budget moved toward what performs, with fresh creative and monthly reports.
WHO IT FITS
Who it fits.
Paid social works best when your customers can be described by who they are, not just what they search.
- Consumer brands with an offer people respond to on sight
- Local businesses promoting events, openings or seasonal offers
- B2B companies reaching decision makers by job title on LinkedIn
- Advertisers who want to retarget website visitors who did not buy or call
PROOF
Want proof instead of promises?
We would rather show you real work than describe it. Our case studies cover brand launches, local SEO and multi-location campaigns, with the numbers and what we did to get them. Ask about Paid Social in your free consultation.
FAQ
Questions, answered.
Still have one? Call (864) 774-0069.
Which platforms do you run ads on?
Mainly Meta (Facebook and Instagram) and LinkedIn. We recommend platforms based on where your customers spend time and what you sell.
How much should I spend?
It depends on your market, your offer and how many people you need to reach. Your proposal includes a recommended test budget and the reasoning behind it.
Do you make the ads?
Yes. We handle the copy, images and short videos, in versions sized for each placement.
Do you guarantee leads or sales?
No. Auctions, competitors and audiences change. We commit to careful tracking, steady testing and honest reporting on what your budget produces. No long-term contracts on marketing services.
Put your offer in the feed.
Tell us who you want to reach. We will send a proposal with platforms, a test budget and a plan.