Plain-language pages
Pages for wills, trusts, powers of attorney, probate and special needs planning, written for families and inside your state's advertising rules.
ESTATE PLANNING MARKETING
Estate planning marketing that books consults.
Good estate planning marketing reaches people before a crisis, when they are ready to put a will or trust in place. We build the pages, ads and follow-up that turn that planning moment into a booked consult.
Example
- estate planning attorney near meYou
- how much does a living trust cost
- will vs trust
- probate lawyer near me
THE CHALLENGE
Why estate planning marketing is different.
No rushUNTIL THERE IS ONE
Most people put off planning for years. Content and email keep your firm in mind until a birthday, a new grandchild or a diagnosis makes it urgent.
TrustDECIDES IT
Clients share family details, money and health with you. Plain explanations, attorney bios and reviews do much of the selling before the first call.
FamiliesDECIDE TOGETHER
Spouses and adult children often research together. Pages that answer each of their questions keep the whole family moving toward a consult.
WHAT WE DO
A plan built around booked consults.
Each piece is tracked to consult requests, workshop sign-ups and calls, so budget follows what brings in signed plans.
Local visibility
Google Business Profile work for each office and a steady review request process, so nearby families find a firm they trust.
Ads and workshops
Google Ads for planning searches plus promotion for seminars and webinars, each with its own sign-up page.
Follow-up that waits
Email follow-up for people who are not ready yet, with useful reminders that bring them back when they are.
LEGAL & LAW FIRMS
Other practice areas we serve.
Personal Injury
Case-type campaigns, fast intake and map visibility for injury firms.
Criminal Defense
Urgent, discreet marketing for defense firms that answer around the clock.
Family Law
Calm, helpful content and consult booking for divorce and custody firms.
Immigration
Multilingual, trust-first marketing for immigration law firms.
Bankruptcy
Plain, pressure-free marketing for Chapter 7 and Chapter 13 practices.
Employment Law
Separate plaintiff and employer campaigns for employment law firms.
Workers' Compensation
Injury-type pages, bilingual reach and fast intake for workers' comp firms.
Business and Real Estate Law
Referral-friendly marketing for business, contract and real estate practices.
Legal & Law Firms
Win the cases worth winning. See everything we do for legal businesses.
FAQ
Questions, answered.
Still have one? Call (864) 774-0069.
Do estate planning seminars still work?
For many firms, yes, in person or online. We build the sign-up pages, promote the event with ads and email, and track which sign-ups turn into consults so you can see whether each one is worth running again.
Can you market flat-fee estate planning packages?
Yes. If you offer flat fees, clear package pages answer the cost question that stops many people from calling. We write them to fit your state bar's rules on advertising fees.
Do you also market probate and trust administration?
Yes. Probate searches come from people who just lost someone, so those pages and ads are written gently and separately from planning, with their own tracking.
How do you handle state bar advertising rules?
We write estate planning pages and ads to the rules where you practice, never promise outcomes, and add any disclaimers your bar requires. You approve every page and ad before it goes live.
How long does SEO take for an estate planning firm?
Most clients see initial improvements in 3 to 4 months and more significant results in 6 to 12 months, depending on the market and the competition.
Book more planning consults.
Tell us your practice areas, your offices and how consults are booked today. We will send a plan with budget recommendations.