Case-type pages
A page for each accident and injury type you handle, plus the cities you serve, written to stay inside your state's advertising rules.
PERSONAL INJURY MARKETING
Sign the cases worth taking.
Injury firms work on contingency, so one signed case can be worth far more than a month of clicks. We build case-type pages, campaigns and intake tracking around the cases you actually want.
Example
- car accident lawyer near meYou
- truck accident attorney
- slip and fall lawyer
- injury lawyer free consultation
THE CHALLENGE
Why personal injury marketing is different.
ValueVARIES BY CASE
A serious truck accident and a minor fender bender start with the same search. Campaigns and pages need to attract the cases your firm wants to take.
SpeedWINS THE CLIENT
Injured people often call several firms in a row. The firm that answers, follows up and books the consult first usually gets the case.
RulesVARY BY STATE
State bars set different rules on testimonials, past results, disclaimers and solicitation. Every page and ad is written to fit the rules where you practice.
WHAT WE DO
A plan built around signed injury cases.
Each piece is tracked to the calls and consults it produces, so budget follows the cases that sign.
Ads by case type
Google Ads and Local Services Ads split by case type and area, with negative keywords that filter out searches you would not sign.
Maps and reviews
Google Business Profile work for each office and a steady review request process, so you show up when people search nearby after an accident.
Intake tracking
Calls, chats and forms tied to the search or ad that produced them, followed through to signed cases where your intake system allows it.
LEGAL & LAW FIRMS
Other practice areas we serve.
Criminal Defense
Urgent, discreet marketing for defense firms that answer around the clock.
Family Law
Calm, helpful content and consult booking for divorce and custody firms.
Legal & Law Firms
Win the cases worth winning. See everything we do for legal businesses.
FAQ
Questions, answered.
Still have one? Call (864) 774-0069.
Can you focus our marketing on larger cases?
Yes. We build separate pages and campaigns for each case type, such as trucking, motorcycle or wrongful death, and set budgets by the cases you want more of. We can't promise a case value, but we can stop paying for searches you would never sign.
Do Local Services Ads work for injury firms?
They can. Google Local Services Ads for lawyers charge per lead and show a Google Screened badge where the program is available. We handle the screening steps with you and run them alongside regular Google Ads.
How do you handle state bar advertising rules?
We write to the rules in the states where you practice, avoid promising outcomes and add the disclaimers your state requires. You approve every page and ad before it goes live.
What happens to leads after hours?
We look at how calls and forms reach your intake team, including after hours, and can set up call routing, chat and instant follow-up so a late-night lead is not left waiting until morning.
How long does SEO take for an injury firm?
Most clients see initial improvements in 3 to 4 months and more significant results in 6 to 12 months, depending on the market and the competition.
Sign more of the cases you want.
Tell us your case types, your markets and how your intake works today. We will send a plan with budget recommendations.