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Skyline Digital Marketing

CASE STUDY · FIRELAKE OUTDOORS

Four decades of legacy, finally online.

Firelake has been a local destination for 40 years, with fishing, a bait shop, paintball, a skatepark and dining in one place. It had never had a website, and it was missing the younger customers who search online before they visit.

  • Recreation
  • Local SEO
  • Brand launch
ROI
16x
annual organic value
$144K
monthly organic value
$12K
attractions showcased
5

The challenge

  • No website or digital presence after four decades
  • Missing younger customers who search before they visit
  • Five very different offerings to present as one place
  • Competing with newer attractions in local search
  • Building domain authority from scratch

What we did

  • A custom website showcasing all five attractions
  • Dedicated, optimized pages for each offering
  • A local SEO strategy for outdoor recreation searches
  • Google Business Profile optimization
  • Off-page SEO to build authority and local citations

ONE SITE, FIVE ATTRACTIONS

Every attraction gets its own page.

  • FishingOWN PAGE
  • Bait shopOWN PAGE
  • PaintballOWN PAGE
  • SkateparkOWN PAGE
  • DiningOWN PAGE

THE APPROACH

How it
came together.

  1. Discovery and strategy

    We mapped every attraction into one digital strategy so each has its own page and fits into a day trip.

  2. Website development

    A custom site built from scratch, highlighting each attraction and making trip planning easy.

  3. SEO implementation

    On-page and off-page SEO targeting local searches for fishing, paintball, skateparks and outdoor dining.

  4. Ongoing

    Continuous optimization as the site builds authority.

THE RESULTS

Where the value came from.

$144K

Annual organic value

Estimated annual cost of the same traffic through paid search.

$12K

Monthly organic value

Paid-search equivalent of one month of organic traffic.

Organic value is the estimated cost of the same traffic through paid search. Past results don't guarantee future outcomes and vary by market.

Want results like these?

Tell us where you are today and where you want to be. We will send a plan with budget recommendations and a timeline.

Get a free proposal(864) 774-0069