Map pack and listings
Google and Apple Maps listings with accurate hours, seasons and photos, so you show up when people search nearby.
OUTDOORS & RECREATION MARKETING
Be the trip people plan.
Outfitters, marinas, parks and shops live on seasonal searches. We work to reach people planning their next weekend, then make booking easy.
Example
- kayak rental near meYou
- fishing guide this weekend
- paintball near me
- campgrounds near me
THE CHALLENGE
Why outdoors and recreation marketing is different.
SeasonsDRIVE DEMAND
Summer weekends, fishing and hunting seasons and holidays all peak at different times. Your marketing should move with them.
WeekendsGET PLANNED EARLY
People plan trips days or weeks ahead. You want to show up while they are still deciding.
WeatherCHANGES PLANS
Rain cancels and sunshine fills the calendar. Easy booking and current information catch the people ready to go.
WHAT WE DO
A plan built around booked trips.
Four pieces, run together, so bookings, calls and visits can be traced back to the work that produced them.
Websites that take bookings
Fast sites with online booking and everything a visitor needs to plan the trip.
Photography and video
Photos of your place, your gear and your people that make the trip feel real.
Seasonal ads
Google Ads that start ahead of each season and pull back when you are full or closed.
LEAD TRACKING
Know which marketing fills the calendar.
Bookings, calls and direction requests are tagged with the search, ad or listing that produced them. You see cost per booking by channel, and we move budget toward what works.
booking-trackingSample
Google Maps40%
Organic search28%
Social media18%
Google Ads14%
- New booking · Kayak rental, SaturdaySource: Google MapsForm
- New call · Group paintballSource: Organic search3:57
16x ROICASE STUDY
Firelake Outdoors: four decades of legacy, finally online.
Fishing, a bait shop, paintball, a skatepark and dining, with no website after 40 years. We built one from scratch and put it on the local map.
16xROI
$144Kannual organic value
$12Kmonthly organic value
Organic value is the estimated cost of the same traffic through paid search. Past results don't guarantee future outcomes and vary by market.
WHO WE SERVE
If people plan a weekend around it, we can help.
- Outfitters and guides
- Marinas
- Campgrounds and RV parks
- Parks and attractions
- Paintball and adventure parks
- Bait and tackle shops
- Outdoor gear stores
- Golf courses
- Skateparks
- Event venues
“These guys did everything for us, built our website with e-commerce and custom animations, handled all our SEO and got us ranking better on Google, fixed our Apple Maps issues, took professional photos of our store and products, and ran Google Ads when we launched. They were super responsive to changes and really knew what they were doing. Definitely recommend if you need website design, SEO, photography, or marketing help!”
FAQ
Questions, answered.
Still have one? Call (864) 774-0069.
Can you help with seasonal demand?
Yes. We plan content and ads ahead of each season so you are visible when people start planning, then pull back when you are full or closed.
Do you build websites with online booking?
Yes. We build fast sites with booking built in, and can often connect the booking tool you already use.
Can you fix our Google and Apple Maps listings?
Yes. We claim and clean up your listings, set seasonal hours and add photos so people find accurate information.
Do you take photos and video?
Yes. We shoot on site, including your grounds, gear, activities and store, and use the results across your site, listings and ads.
MORE INDUSTRIES
Other markets we know well.
Fill the schedule, with privacy in mind.
Own the "near me" search.
Win the cases worth winning.
Fill your calendar this season.
Tell us about your place, your seasons and what you want booked. We will send a plan with budget recommendations.