Google Ad Grants
Application help and campaign setup for nonprofits that qualify, kept within the program's policies.
NONPROFIT MARKETING
Nonprofit marketing that grows donors and volunteers.
Every dollar a nonprofit spends on promotion is a dollar people expect to see go to the mission. Our nonprofit marketing keeps the plan lean, tells your story clearly and makes giving, volunteering and attending events simple.
Example
- volunteer opportunities near meYou
- donate to local food bank
- charity 5k this weekend
- where to donate furniture
THE CHALLENGE
Why nonprofit marketing is different.
SeveralAUDIENCES AT ONCE
Donors, volunteers, the people you serve and local partners all need something different from you. Pages and messages are split so each finds their way in.
StoryOVER SALES PITCH
People give to a mission and to the people it helps. Real stories, photos and plain explanations of where money goes do the persuading.
LeanBY NECESSITY
Boards watch overhead closely. We favor channels that cost little to run and that your staff can keep going after we set them up.
WHAT WE DO
A plan built around giving and getting involved.
Donations, volunteer sign-ups and event registrations are each tracked to their source, so you can report results to your board.
Mission storytelling
Program pages, impact stories and volunteer guides written so new supporters understand the work quickly.
Simple giving
Donation and volunteer forms that work well on a phone, connected to the giving platform you already use.
Donor email
Thank-you messages, updates on what gifts made possible and seasonal appeals around year-end giving.
MORE INDUSTRIES
Other industries we serve.
Fitness and Wellness
Memberships, class bookings and trial offers for gyms, studios and trainers.
Education
Enrollment-focused marketing for private schools, preschools, tutoring and training programs.
Churches
Help new neighbors find your church, plan a visit and feel welcome on Sunday.
Construction
Portfolio, bid and reputation marketing for commercial and general contractors.
SaaS and Tech
Demand for trials and demos, from search, AI answers and comparison pages.
Manufacturing
RFQs, spec sheets and search visibility for manufacturers and fabricators.
Pet Services
Bookings and repeat visits for groomers, boarding, daycare, trainers and sitters.
Salons
Online booking, reviews and rebooking for hair salons, barbershops and nail salons.
All industries
Home services, healthcare, legal, real estate and more, each with its own playbook.
FAQ
Questions, answered.
Still have one? Call (864) 774-0069.
Can you help us apply for Google Ad Grants?
Yes. Google Ad Grants offers eligible nonprofits free search ads, and eligibility rules and ongoing program policies apply. We check whether you appear to qualify, help with the application and build campaigns that stay within the rules.
We have a tiny budget. Where should we start?
Usually with the free foundations: a clear website, an accurate Google Business Profile and an email list of past supporters. Paid promotion comes later, if at all.
Can you promote our fundraising events?
Yes. We build event pages with registration or ticketing, promote them through email, social and local search and track sign-ups so you know what worked for next year.
Do you work with our donor database?
In most cases. We connect forms and email to the donor management or giving platform you use, so new supporters land in one place instead of a spreadsheet.
Bring more people into the mission.
Tell us about your organization, who you need to reach and the tools you use now. We will send a plan that respects your budget.