Skyline Digital Marketing

HR AND STAFFING MARKETING

Staffing agency marketing for both sides of the hire.

A staffing firm has two markets at once: employers who need workers and people who need jobs. Our staffing agency marketing brings in client inquiries and qualified applicants together, and tracks each so you know where both come from.

Example
  • staffing agency near meYou
  • temp agency hiring now
  • warehouse staffing companies
  • outsourced hr for small business

THE CHALLENGE

Why staffing marketing is different.

TwoAUDIENCES

Employers and candidates search differently and want different things. Each gets its own pages, messages and campaigns.

OpeningsCHANGE DAILY

Job posts come and go fast. Listings need to update automatically and be marked up so they appear in job search results.

ReputationCUTS BOTH WAYS

Candidates and clients both leave reviews. A steady review process on both sides protects the name that recruits and sells.

WHAT WE DO

A plan built around placements.

Client inquiries and applications are tracked separately, so budget can shift to whichever side is short.

Client lead generation

Industry pages and quote forms for employers, with search ads for the roles and industries you staff.

Job page SEO

Job listings with the structured data job search features look for, connected to your applicant tracking system where possible.

Candidate ads

Social and search campaigns aimed at people looking for the shifts and roles you need to fill, by area.

Branch local search

A Google Business Profile and page for each branch, so walk-in applicants and local employers find the right office.

PROFESSIONAL SERVICES

Other firms we serve.

Accounting and CPAs

Year-round client acquisition for CPA and accounting firms.

Financial Advisors

Compliance-reviewed content and referrals marketing for advisory firms.

Insurance Agencies

Quote leads, local SEO and renewal follow-up for independent and captive agencies.

Architecture

Portfolio sites, project photography and thought leadership for architecture firms.

Bookkeeping

Local SEO, niche pages and referral marketing for bookkeeping firms.

Consulting

Expertise-led content, LinkedIn and referral-friendly websites for consulting firms.

Engineering

Project portfolios, technical SEO and proposal support for engineering firms.

B2B Services

Qualified pipeline, account-focused content and CRM tracking for companies that sell to other businesses.

Professional Services

Sell on trust. See everything we do for professional services businesses.

FAQ

Questions, answered.

Still have one? Call (864) 774-0069.

We need more candidates right now. Can you help quickly?

Paid social and search ads for open roles can start soon after setup, and we can target them by area and shift. SEO for job pages builds more slowly in the background.

Can you connect our job board to the website?

In most cases. Many applicant tracking systems offer a feed or API, and we can pull openings onto your site so they stay current without manual updates.

How do you market to employers?

We build pages for the industries and roles you staff, run search ads for employer searches and follow up inquiries with email so a quote request does not go cold.

Are there rules for job ads?

Yes. Employment ads on Google and Meta fall under their housing, employment and credit policies, which limit some targeting such as age and gender. We build campaigns inside those rules.

Fill more roles, win more clients.

Tell us the industries you staff, your branches and which side needs help most. We will send a plan with budget recommendations.