Community pages
A page for each community, floor plan and quick move-in home, with maps, schools nearby and clear next steps.
NEW CONSTRUCTION MARKETING
Sell homes before they're built.
New home buyers compare communities, floor plans and builders for months before they visit a model. We build the pages, ads and follow-up that keep your homes on their list until they're ready to tour.
Example
- new construction homes near meYou
- custom home builder
- move in ready homes
- new homes under 400k
THE CHALLENGE
Why new construction marketing is different.
LongBUYING CYCLE
Buyers often watch a community for months. Email follow-up and fresh content keep you in front of them until they're ready.
InventoryCHANGES WEEKLY
Quick move-in homes, phases and incentives change often. Pages and ads need to keep up with what's actually for sale.
Fair housingAD RULES
Housing ads on Google and Meta limit targeting by age, gender and ZIP code. Campaigns are built to reach buyers within those rules.
WHAT WE DO
A plan built around model home tours.
Each piece is tracked to tour requests and sales conversations, by community.
Housing-compliant ads
Search and social campaigns by community, set up under the housing ad rules.
Lead nurturing
Email and text follow-up for interested buyers, with new releases and open house dates.
Photos and video
Model homes, finishes and the community itself, shot on site and used everywhere.
REAL ESTATE
Other real estate businesses we serve.
Property Management
Owner lead generation for property management companies, not just tenant traffic.
Brokerages
Brand, agent pages and recruiting for brokerages and teams.
Real Estate
Be found before the listing. See everything we do for real estate businesses.
FAQ
Questions, answered.
Still have one? Call (864) 774-0069.
How do fair housing rules affect our ads?
Housing ads on Google and Meta are limited in how they can target by age, gender, family status and ZIP code. We build campaigns around search intent, location radius and content instead, and review the setup with you.
Can you keep our inventory pages up to date?
Yes. We set up pages that are easy to update, or connect them to the inventory source you already use, so sold homes come down and new ones go up.
Do you work with custom builders as well as communities?
Yes. Custom builders need a portfolio, a clear process page and lead follow-up for a longer sale. Community builders need pages and campaigns for each community.
Can you track which ads lead to tours?
Yes. Tour requests, calls and forms are tagged by source, and we can connect to many CRMs so sales teams see where each buyer came from.
Book more model home tours.
Tell us about your communities, inventory and sales process. We will send a plan with budget recommendations.