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Data-Driven Decisions

Analytics & Reporting

Why Analytics & Reporting Matter

What gets measured gets improved. Without proper analytics, you're flying blind—guessing what works instead of knowing. We provide comprehensive tracking and reporting that goes beyond vanity metrics to show real business impact. Understand exactly which campaigns drive revenue, which segments convert best, and where opportunities lie for improvement.

What You Get With Our Analytics & Reporting

Open Rate Tracking

Monitor email opens

Click-Through Rates

Track link engagement

Conversion Tracking

Measure actions taken

Revenue Attribution

Track email-driven sales

A/B Test Results

Analyze test outcomes

Trend Analysis

Spot patterns over time

Segment Performance

Compare audience groups

Monthly Reports

Executive summaries

Why Data-Driven Email Marketing Wins

Know What Works

Stop guessing, start knowing

Prove ROI

Show exactly how email drives revenue

Find Opportunities

Discover underperforming areas to improve

Continuous Improvement

Get better with every campaign

Optimize Budget

Invest in what actually performs

Benchmark Success

Compare against industry standards

Frequently Asked Questions

While open rates and click-through rates are important engagement indicators, revenue metrics matter most: revenue per email, revenue per subscriber, and conversion rate. We also track list growth rate, unsubscribe rate, and deliverability to ensure long-term health. The right metrics depend on your specific goals.
We use UTM parameters, conversion tracking pixels, and e-commerce integrations to attribute sales to specific emails and campaigns. Most email platforms integrate directly with Shopify, WooCommerce, and other e-commerce systems for accurate attribution. We set up proper tracking from day one.
Industry benchmarks vary widely (15-25% is typical), but comparing against yourself is more valuable than industry averages. Note that Apple Mail Privacy Protection has impacted open rate accuracy since 2021—click rates and conversions are now more reliable indicators of engagement.
We provide monthly comprehensive reports with executive summaries, campaign breakdowns, segment performance, and actionable recommendations. You also have real-time access to dashboards for ongoing monitoring. We schedule monthly calls to review results and plan optimizations based on data insights.
Email & SMS Services
Contact Us
Monday - Friday 9am - 5pm EST
Anderson, SC, United States
[email protected]