Gift guides
Guides by recipient, occasion and price that rank in search and give your ads somewhere useful to send people.
GIFT SHOP MARKETING
Gift shop marketing for every giving season.
Gift buyers usually know who they are shopping for but not what to buy. Our gift shop marketing answers that with gift guides, holiday campaigns and local search, so people find the right present in your shop or online store.
Example
- gifts for mom who has everythingYou
- unique gift shop near me
- personalized gifts
- teacher appreciation gifts
THE CHALLENGE
Why gift shop marketing is different.
HolidaysCARRY THE YEAR
Christmas, Mother's Day, graduations and Valentine's Day bring big spikes. Pages, ads and email need to be ready before each one starts, not during it.
RecipientNOT PRODUCT
People search for gifts for dad or gifts under a budget rather than by item name. Guides and collections are built around who the gift is for.
DeadlinesDECIDE SALES
Late shoppers need to know an order will arrive in time. Clear ship-by dates and local pickup options win those last-minute sales.
WHAT WE DO
A plan built around the gift calendar.
Sales are tracked by season and channel, so you can see which holidays and campaigns pay off.
Local search
Google Business Profile with holiday hours, products and photos, so people nearby find your shop when they need a gift today.
Seasonal ads
Google and social ads scheduled around each giving season, with budgets that rise and fall with demand.
Holiday email
Reminders before each occasion, shipping deadline alerts and gift card offers for the very last minute.
ECOMMERCE & RETAIL
Other store categories we serve.
Apparel
Shopping feeds, product photography and retention for clothing brands.
Beauty
Ingredient-led SEO, creator content and replenishment for beauty brands.
Health and Supplements
Policy-aware ads and education-first content for supplement brands.
Outdoor Gear
Online outdoor brands and gear shops with a real shop floor, marketed to people planning their next trip.
Home Goods
Room-by-room shopping, styled photos and Pinterest-ready content for home decor and furnishings stores.
Pet Supplies
Repeat orders, honest product claims and social content for pet food, treat, toy and supply brands.
Food and Beverage
Direct orders, retail store finders and mouth-watering content for food and drink brands.
Sporting Goods
Season-by-season campaigns, team orders and product feeds for sports and fitness equipment stores.
Local Retail
Foot traffic, local search and online ordering for independent shops and boutiques.
Ecommerce & Retail
Turn browsers into buyers. See everything we do for ecommerce businesses.
FAQ
Questions, answered.
Still have one? Call (864) 774-0069.
How early should we start holiday marketing?
Earlier than most shops do. Gift guides and holiday pages need time to be found in search, so we build them well ahead of the season and switch on ads and email as shoppers start looking.
We have a storefront and sell online. Where should we focus?
Usually both, weighted by where your sales come from. Local search brings in walk-in shoppers, and Shopping ads and email reach people who prefer to order.
Can you help us sell more gift cards?
Yes. Gift cards make a good late-season offer. We feature them on your site, in your Google profile and in last-minute emails once shipping deadlines pass.
What about the slow months?
We use them to build guides, collect reviews and grow your email list, and promote smaller occasions like birthdays, weddings and graduations that happen all year.
Be the shop they think of first.
Tell us about your shop, your best sellers and your busiest seasons. We will send a plan with budget recommendations.