Community SEO
A page and Google Business Profile for each community and care level, all under one strategy.
SENIOR LIVING MARKETING
Fill your community with the right families.
Families usually start searching for a parent or grandparent, and the decision takes time. We help each community show up, answer their questions and turn interest into tours.
Example
- assisted living near meYou
- memory care facilities
- independent living communities
- senior living cost
THE CHALLENGE
Why senior living marketing is different.
FamiliesDO THE SEARCHING
Adult children often research for a parent. Pages need to answer their questions about care levels, costs and daily life, not just list amenities.
ToursDECIDE THE MOVE
Few people move in without visiting. The goal of every page and ad is a booked tour, tracked back to its source.
HousingAD RULES
Senior housing ads can fall under the platforms' housing rules, which limit targeting by age and location. Campaigns are built to fit them.
WHAT WE DO
One strategy, every community.
The approach from our WindRiver Companies work: an enterprise SEO framework with local execution for each facility, plus paid campaigns built for tours.
Ads built for tours
Google and social campaigns set up within the housing ad rules, aimed at tour requests and calls.
Content for families
Plain guides to care levels, costs and how to choose, written for the adult children doing the research.
Inquiry tracking
Calls, forms and tour requests tied to their source, so each community sees what fills its calendar.
6.87x ROICASE STUDY
WindRiver Companies: one strategy for 20+ senior care facilities.
An enterprise SEO framework with local execution for every facility, plus restructured paid campaigns, in a market dominated by national chains.
6.87xcombined ROI
$3.3Mtotal annual value
3.2xpaid ROAS
Organic value is the estimated cost of the same traffic through paid search. Past results don't guarantee future outcomes and vary by market.
HEALTHCARE & MEDICAL
Other practices we serve.
Dental
New-patient marketing for general, cosmetic and implant dentistry.
Med Spas
Policy-aware ads, real photos and booking for aesthetic practices.
Healthcare & Medical
Fill the schedule, with privacy in mind. See everything we do for healthcare businesses.
“His SEO service helped raise my inquiries by triple at my senior living community and therefore, I tripled my commissions. Would highly recommend to anyone wanting to increase their foot traffic or visibility on Google.”
FAQ
Questions, answered.
Still have one? Call (864) 774-0069.
Do you work with groups that run several communities?
Yes. Our WindRiver Companies case study covers one strategy across 20+ senior care facilities. Each community gets its own pages and profile, with shared content and reporting.
How do housing ad rules affect senior living ads?
Ads for housing can fall under special rules on Google and Meta that limit targeting by age, gender and ZIP code. We build campaigns around search intent and content instead, and review the setup with you.
Can you compete with national referral services?
We focus on the searches where a local community can win: your town, your care levels and your community name, backed by reviews and a strong Google Business Profile. That way more families reach you directly.
Do you cover assisted living and memory care separately?
Yes. Each care level gets its own page and its own campaigns, because families search for them differently and the questions they ask are different.
How long does SEO take for a senior living community?
Most clients see initial improvements in 3 to 4 months and more significant results in 6 to 12 months, depending on the market and the competition.
Book more tours.
Tell us about your communities, care levels and occupancy goals. We will send a plan with budget recommendations.