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AUTOMOTIVE MARKETING

Compete for the searches that fill the lot.

Dealerships and service shops compete on inventory, service and reviews. We work to put your vehicles and service bays in front of nearby buyers.

Example
  • used trucks for sale near meYou
  • oil change open sunday
  • brake repair near me
  • car detailing near me

THE CHALLENGE

Why automotive marketing is different.

InventoryCHANGES DAILY

Vehicles sell and arrive every week. Listings, ads and pages have to keep up with what is on the lot.

ServiceBUILDS LOYALTY

Oil changes and repairs bring customers back between purchases, and people search for them close to home.

ReviewsDECIDE THE VISIT

People compare dealers and shops on their ratings before they drive over.

WHAT WE DO

A plan built around showroom and service visits.

Four pieces, run together, so calls, test drives and service bookings can be traced back to the work that produced them.

Inventory and service ads

Campaigns built around the vehicles you have in stock and the service work you want more of.

Map pack for sales and service

Google Business Profile, reviews and pages for each department, so you show up when drivers search nearby.

Reviews and reputation

More reviews after every sale and service visit, and a reply to every one.

Sites that book service

Fast sites with clear inventory pages, online service scheduling and click-to-call.

LEAD TRACKING

Know which marketing brings people in.

Calls, forms and service bookings are tagged with the search, ad or listing that produced them. You see cost per lead for sales and service by channel, and we move budget toward what works.

lead-trackingSample
Google Maps33%
Google Ads31%
Organic search22%
Social media14%
  • New call · Brake repairSource: Google Maps2:48
  • Test drive request · Used truckSource: Google AdsForm

CASE STUDIES

See what the work looks like in practice.

Each case study shows where the client started, what we built and what changed. The same playbooks carry across industries.

See all case studies

Organic value is the estimated cost of the same traffic through paid search. Past results don't guarantee future outcomes and vary by market.

WHO WE SERVE

Sales, service and everything in between.

  • New car dealers
  • Used car dealers
  • Auto repair
  • Collision and body shops
  • Tire shops
  • Detailing
  • Oil change and quick lube
  • Towing
  • RV and powersports
  • Auto glass

FAQ

Questions, answered.

Still have one? Call (864) 774-0069.

Can you advertise the inventory we have right now?

Yes. We build campaigns around the vehicles in stock and update them as inventory changes, using the feed from your website or inventory tool where one is available.

Do you market service departments too?

Yes. People search for service close to home, so we treat it as its own set of pages, map listings and campaigns.

Can you track which sales and service visits came from marketing?

Yes. We set up call and form tracking and can connect to many dealer and shop management tools where your tools allow it, so you see leads by source.

Do you work with groups that have several locations?

Yes. We build a Google Business Profile and location pages for each rooftop or shop, all under one strategy.

MORE INDUSTRIES

Other markets we know well.

All industries

Own the "near me" search.

Bring more buyers to the lot.

Tell us about your dealership or shop, your market and what you want more of. We will send a plan with budget recommendations.